The Joose is a juice and smoothie company, founded in Austin, Texas. They offer the classic fruit and veggie blends you would expect, however blends that promote an active lifestyle is their specialty. From proteins enhanced blends to get you out there on the trail, to blends packed with antioxidants and other nutrients to help you recover. Keeping this in mind, Joose needed a style to cater to an active consumer, without neglecting a more casual consumer.
The Design
The Joose is a juice and smoothie company, founded in Austin, Texas. They offer the classic fruit and veggie blends you would expect, however blends that promote an active lifestyle is their specialty. From proteins enhanced blends to get you out there on the trail, to blends packed with antioxidants and other nutrients to help you recover. Keeping this in mind, Joose needed a style to cater to an active consumer, without neglecting a more casual consumer.
Note: This is a self-initiated project. The following brand, brief, problem and solution are all hypothetical and created by me.
